come to us!”

Interview with Lionel Flasseur, CEO of Auvergne Rhône-Alpes Tourism


The sector is absolutely recovering its clients and is now trying ahead to a historic summer season that appears forward. Auvergne Rhône-Alpes Tourisme is at struggle with the intention to allow native gamers to answer present challenges and rediscover themselves. Between the regeneration holidays, pleasant tourism and the Essenti endowment fund, we did a round-up with Lionel Flasseur, CEO of Auvergne Rhône-Alpes Tourisme.



"Human ecology concerns us as much as environmental ecology" by Lionel Flasseur, CEO of Auvergne Rhône-Alpes Tourism"Human ecology concerns us as much as environmental ecology" by Lionel Flasseur, CEO of Auvergne Rhône-Alpes Tourism

“Human ecology is as a lot about us as environmental ecology” in keeping with Lionel Flasseur, CEO of Auvergne Rhône-Alpes Tourisme




TourMaG.com – Bridges have simply completed, earlier than July. As CEO Tourism Auvergne Rhône-Alpes, how do you fee spring

Lionel Flasseur: Like my colleagues, spring was a very good time of the 12 months.

A really constructive winter is coming, to our nice shock. The numbers might present that in winter we’re at + 6% in comparison with 2019. In spring we’re seeing a rise of + 10% in comparison with pre-pandemic ranges.

As for housing, consumption patterns have improved. All of the lights are inexperienced, particularly with a really intra-regional clientele current. It is a actually necessary level because it exhibits that we now not take care of alternative tourism.

The native clientele stays sturdy, with a mean of 26% in spring, nonetheless reaching 40% this 12 months.


Auvergne Rhône-Alpes Tourism: “undoubtedly a historic summer season”

TourMaG.com – Will the summer season be historic?

Lionel Flasseur: It ought to be. We can not declare victory too early.

In the identical manner, snow is a variety criterion in winter, and solar in summer season. We’re hooked on this menace.

Within the gentle of our latest survey on the holiday-going fee of French folks, it is vitally excessive at 80%, particularly, 30% of individuals surveyed who should not centered on their future vacation spot. So we nonetheless have work to do for them to come back to us.

Off the coast, the Auvergne Rhône-Alpes Tourisme area is the primary vacation spot. Along with lovely photos, a calming facet and wonderful worth for cash, we’ll talk on a regenerative trip.

All parameters are for an excellent season.

TourMaG.com – You might be speaking a few recuperation trip, is that this a legacy from a well being disaster amongst vacationers?

Lionel Flasseur: On the Auvergne Rhône-Alpes Tourisme aspect, that is an method that has been adopted for years.

This disaster was an accelerator for vacationers.

Because of the pandemic, sociological adjustments have occurred in society. What we see in employment we see in lots of areas, round specializing in ourselves once more.

Vacationers now desire a trip to carry them lasting advantages. Any further, stays are a bit like a reset, they can help you obtain a greater model of your self.

I provides you with a small handful, however now we’re engaged on tourism know-how. We now have simply established the regional department of Entreprise et Découverte, the nationwide affiliation of firm visits, below the Auvergne Rhône-Alpes Tourisme.

We’re lagging behind in tourism know-how and we need to catch up.

For us, this have to be a part of our imaginative and prescient benevolent tourism and mental, physiological and psychological enrichment of the vacation in our area.


“Lack of manpower will weigh at stake in the summertime of 2022”

TourMaG.com – Employment can be an issue within the mountains?

Lionel Flasseur: A bit like all over the place, not even an issue, however a brake on present growth.

The labor scarcity will weigh on this summer season of 2022. It’s pressing, it’s the massive undertaking of the 12 months. The South Area is doing a number of work on this subject.

We take a while to rent, as a result of it isn’t our job. In spite of everything, we have to grasp this theme to create worth.

It is rather necessary to publicize current initiatives, particularly since we have now monumental energy in social networks with completely different accounts.

TourMaG.com – You launched one 12 months in the past Being. Are you able to inform us extra about this endowment fund?

Lionel Flasseur: I modify my hats as a result of Essetiem is an endowment for charity tourism on a nationwide scale. We aren’t speaking in regards to the Auvergne Rhône-Alpes Tourisme extension right here.

We do sponsorship with Essent, which is a really uncommon factor in tourism to help public utility tasks.

The tasks we help make sense for purchasers, along with a tax credit score of round 60%. It is a nice innovation in tourism.

Sponsorship is the order of the day in tradition, as on the planet of sport, and never in tourism.

Among the many founders you will see prestigious names equivalent to VVF, Membership Med, Webedia, Occitanie Area, G2A, Transdev … Briefly, Essentiem is a neighborhood of patrons dedicated to extra virtuous tourism.

We now have and might help environmental and social tasks, and empower territories to pursue sponsorship insurance policies to satisfy the challenges of tomorrow’s tourism.

We now have the monetary background to help initiatives after which allow public or non-public entities to create their very own endowment, hosted by Essentiem.


Essentiem: “We’re sending a message to TO, SETO and EDV: come see us!”

TourMaG.com – What’s your grade after one 12 months?

Lionel Flasseur: In the summertime of 2020, France Montagne launched the Montagne Solidaire initiative wherein we participated.

In latest seasons, we have now additionally despatched 1000’s of younger folks to the mountains, supporting the marketing campaign carried out by the Nationwide Affiliation of Vacation Checks, with the operation Departure 18:25.

By supplementing this system with EUR 50 per younger individual, we made it doable for these folks to go to the mountains for less than EUR 1. Nearly 300 households have been additionally capable of go on trip, thanks partly to our donation.

The stability is promising, we have now a monetary area of round 350,000 euros.

I wish to ship a powerful message to your readers: we’re capable of host different endowment funds on this sector. SETO just lately arrange its endowment fund, we obtained in contact with them and it stays tight.

As a substitute of everybody establishing their very own endowment in their very own nook, donating cash for administration or accounting, you are able to do the identical whereas being a visitor at Essentiem, thus specializing in the true trigger and battle they need to defend.

We ship the identical message to OT and EDV: come to us! Speaking about sustainable tourism is sweet, however doing is a lot better, particularly now that it is time to act.

As we speak vacationers, staff and managers must make sense of the sector, Essentiem is there to make sense and present that our sector is accountable within the face of the challenges.

In a way, we label the endowment fund in white.

TourMaG.com – Do you suppose there are too many particular person initiatives or would you prefer it to be slightly extra streamlined?

Lionel Flasseur: There are lots of initiatives for extra accountable tourism, even when not too many.

The issue is that for one thing to occur, we have now to unite. Particular person initiatives are excellent and commendable, however for that to alter, we have to attain essential dimensions.

Essent’s objective is to build up vitality, to have extra highly effective levers.


“Human ecology considerations us as a lot as environmental ecology”

TourMaG.com – Membership Med will allow vacationers to journey at low costs. Why are these actors going via the endowment fund with out altering their financial coverage?

Lionel Flasseur: Membership Med is an effective instance as they have already got a basis.

There are already foundations in tourism. Connecting sources and enabling the event of the tourism sector accountableit is a new course of. These giant teams can see this curiosity in Essent.

Foundations, even in giant world teams, should not at all times very excessive, therefore the curiosity in fundraising.

TourMaG.com – In your opinion, pleasant tourism is a bit like a brand new time period for sustainable tourism?

Lionel Flasseur: This expression, which dates again to 2018 and for Auvergne Rhône-Alpes Tourisme, is a bit the identical. There are two variations between the 2 phrases.

You kindly put the human again on the heart of the matter, but in addition into the concept of ​​greeting. Second, this phrase goes past the environmental dimension. Human ecology considerations us as a lot as environmental ecology.

Youngsters occurring trip, with all the advantages, together with the social division, is a subject that belongs to pleasant tourism. A degree that’s not very noticeable in sustainable tourism.

TourMaG.com – Charity tourism additionally addresses native residents. It takes into consideration the acceptance of actions on populations …

Lionel Flasseur: We now have launched a barometer within the area that captures the sentiments of holiday makers and guests.

As we speak we’re monitoring the acceptance of tourism growth so as to have the ability to measure the benefits and downsides of tourism growth.



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