Davines’ white night time for the arrival of its neighborhood of shoppers from all around the world

Davines is able to host its neighborhood of shoppers from all around the world in Parma from 4 to 7 June. For this event, on Saturday 4 June, a widespread and immersive occasion sponsored by the corporate will come to life in numerous factors of the historic middle. Inventive installations, music and extraordinary openings of museums, historic buildings and retailers are deliberate due to the help of the Municipality of Parma. For the event, an unique Davines pop up retailer impressed by “Sustainable Magnificence” will open in Borgo Giacomo Tommasini. The occasion will proceed within the night, a white night time, with a live performance and video artwork efficiency.

Davines, a B Corp firm devoted to the creation of hair care merchandise, presents “WWHT OFF”, an occasion organized with the help of the Municipality of Parma on Saturday 4 June.

It will likely be a succession of actions that can start within the afternoon till late within the night, an actual white night time. After two years of pandemic, Davines desires to present his metropolis a chance for celebration and conviviality, with this goal the historic middle will come to life with free cultural actions open to the general public the place musical performances, church buildings and historic and personal buildings normally closed to the general public shall be reopened for the event and can host creative installations and musical performances.
Among the many many actions, the extraordinary opening of the Davines Momentary Retailer in Borgo Giacomo Tommasini for Saturday and Sunday. Inside the shop it is going to be potential to get in contact with the sustainability tasks and initiatives of the model. For this unique opening, a restricted version product shall be given to all individuals who enter.

To not be missed, the exhibition “The Home of The Farmer” by artist Mike Nelson housed contained in the Palazzo dell’Agricoltore, an exhibition that precedes the renovation of the constructing and its transformation right into a B Corp lodge due to the intervention of the Group Davines and the Chiesi Group.
Within the night beginning at 21.30, the historic middle will come alive due to the live performance of the Symphoniacs, a gaggle of younger abilities from completely different components of the world will entertain these current with a fusion of classical and digital music. In closing, a video artwork efficiency by the Spanish artist Javier Riera will put geometry and nature in dialogue to fascinate these current who will admire the bushes of the historic middle with their nostril upturned.

The WWHT OFF occasion will mark the opening night time of a very powerful worldwide occasion for Davines devoted to its clients: the “World Vast Hair Tour 2022” the place greater than three thousand hairstylists will collect on the Parma Festivals – close to Davines Village – for a 3 hair present days, from 5 to 7 June.
For extra info on the WWHT OFF occasion: https://it.davines.com/wwhtoff
Occasion organized by Davines in collaboration with the Municipality of Parma, Ascom Parma, CNA Provincial Affiliation of Parma, Confartigianato Imprese Parma and Confesercenti Parma.


Borgo Giacomo Tommasini 9C
Hours Saturday 4 June 10:00 – 13:00 and 15:00 – 00:00
Hours Sunday 5 June 10:00 – 13:00 and 15:00 – 19:00
A brief retailer, with extraordinary opening on Saturday 4 and Sunday 5 June, incorporates a full immersion within the Davines model. Its merchandise, its imaginative and prescient of sustainability and sweetness come to life by coming into the area on the full disposal of town.

Farmer’s Palace, Piazzale Barezzi 3
The exhibition of the artist Mike Nelson curated by Didi Bozzini occupies the 5 flooring of the constructing on the daybreak of a restyling course of that can result in the transformation of the construction right into a “Regenerative Resort”, an actual driving drive for town and the territory. The palace was the seat of the company that constituted the organ of administration of agricultural actions below the federal government of the fascist regime, due to the monumental work of the artist, it finds right now, due to the monumental work of the artist, the dialogue with the pure parts: bushes, branches, agricultural instruments.

Venture conceived by the Davines Group with the Chiesi Group for Parma Capital of Tradition, to rediscover the locations that maintain the historical past of the pharmacy and cosmeceuticals of Parma.
Botanical Backyard of the College of Parma – Artètipi Set up
By way of Farini, 90
15:00 – 19:00

San Filippo Neri Pharmacy
Vicolo S. Tiburzio, 5 – Hours 15:00 – 21:00
A little bit-known however fascinating place, the Antica Farmacia San Filippo Neri, is a galenic laboratory which, maybe exactly as a result of it has up to now remained on the sting of the visiting circuits, has been preserved intact within the unique construction of 1789. A logo of a historical past as important as it’s nonetheless too little recognized to town the place one can hint the event of prescribed drugs from the seventeenth to the 20 th century.

Florilegio – Artwork set up
Oratory of San Tiburzio – Borgo Palmia, 6 A – Hours 15:00 – 21:00
An immersive cascade of flowers by the English artist Rebecca Louise Legislation.

oratory Church of Sant’Alessandro – Artètipi Set up
Piazzale Antonio Barezzi, 1 – Hours 15:00 – 20:30.
Palazzo Ferrari Pelati – Artètipi Set up
By way of Conservatorio, 2 – Hours 15:00 – 20:30
Cloister of Sant’Uldarico
Borgo Felino 6 – Hours 15:00 – 21:00
Palazzo Boselli – Musical accompaniment
Strada XXII Luglio 31A – Hours 15:00 – 21:00
Church of San Marcellino – “Shipwreck with spectator” set up
Str. Collegio dei Nobili – Hours 15:00 – 20:00
Piazzale Francesco Borri – Parma Lindy Hoppers Dance
Hours 18:00 – 19:30
Quadrilegio areas
Hours 15:00 – 21:00
Modern artwork evaluation born by: Simona Manfredi, Giulio Belletti, Maura Ferrari and Marina Burani. Exhibitions, occasions, shows, performances with the purpose of discovering unknown corners of town in personal palaces and gardens.
Studio Giovanna Scapinelli, Borgo Felino 31
Alphacentauri Gallery of Marina Burani, Borgo Felino, 46
Spazio Manfredi by Simona Manfredi, Borgo Riccio da Parma, 19
Maura Ferrari Inside Design, Borgo Giacomo Tommasini, 37
BLL by Giulio Belletti, Borgo Claudio Merulo, 1

Within the coronary heart of town – Hours 9.30pm – 10.30pm
The artists:
Johannes Fleischmann (violin), Vienna
Konstantin Manaev (cello), Moscow
Colin Stokes (cello), New York
Oscar Micaelsson (piano), Copenhagen
Christian Kim (violin), Seoul
Tom Suha (violin), Budapest
Andy Leomar (synth and dwell electronics), Berlin
The worldwide electro-classical group SYMPHONIACS refuses to be categorised. With its futuristic combine it brings collectively two genres that in the first place look might sound an unlikely couple, however with the assistance of the venture’s visionary sound, a centuries-old custom is woke up and harmonized with scorching dance melodies.

Within the coronary heart of town – Hours 10.30pm – 11.30pm
Born in Avilés, Spain, he studied Advantageous Arts in Salamanca. His work has been exhibited in lots of a very powerful up to date museums in Spain: the Reina Sofía Nationwide Artwork Heart Museum, the Niemeyer Heart, the MUSAC of León and the Galician Artwork Heart of Santiago de Compostela.
Javier Riera’s work is predicated on geometric mild projections which might be projected instantly onto the vegetation and panorama. The connection between geometry and nature on this work acquires a meditative character, invoking a coexistence between the general public and the suggestive energy of the modification of the panorama of which he’s a witness. Riera understands geometry as a pure language previous matter, able to establishing a type of refined and revealing resonance with it.

The Davines Group
Davines SpA is an Italian group primarily based in Parma, which operates within the skilled cosmetics sector. The corporate, based by the Bollati household in 1983, was born as a analysis laboratory specializing within the manufacturing of well being and skincare merchandise, for small companies and for internationally famend beauty firms. The Davines model was born in 1993, aimed on the skilled hair care market. In 1996 the model was created [comfort zone ]for the skilled skincare market (spas, spas and sweetness salons). All formulation and manufacturing processes are carried out in Parma, on the Group’s laboratories.
Each manufacturers focus on creating top quality sustainable merchandise, primarily based on an artisanal strategy and scientifically developed utilizing essentially the most superior beauty applied sciences. The merchandise and tasks are made with meticulous consideration to element. A world vocation, Italian manufacturing excellence, consideration to high quality and respect for folks and the surroundings are simply among the distinctive parts of the corporate.
In the present day the Davines Group is current in over 90 nations: along with the headquarters in Parma, it has branches in New York, London, Paris, Mexico Metropolis, Deventer (Netherlands) and Hong Kong. In 2016 it obtained the B Corp certification, which distinguishes firms and organizations dedicated to making a optimistic influence for folks, the surroundings and communities. In 2019 it amended its statute to turn out to be a Profit Firm, for the pursuit of frequent profit functions along with the company financial targets.
www.davinesgroup.com, www.davines.com, it.comfortzoneskin.com

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