on 4 June installations, music and particular openings of museums Occasions in Parma

Davines, a B Corp firm devoted to the creation of hair care merchandise, presents “WWHT OFF”, an occasion organized with the help of the Municipality of Parma on Saturday 4 June. Will probably be a succession of actions that can start within the afternoon till late within the night, an actual white evening. After two years of pandemic, Davines desires to present his metropolis a possibility for celebration and conviviality, with this objective the historic heart will come to life with free cultural actions open to the general public the place musical performances, church buildings and historic and personal buildings normally closed to the general public will probably be reopened for the event and
they may host creative installations and musical performances.

Among the many many actions, the extraordinary opening of the Davines Short-term Retailer in Borgo Giacomo Tommasini for Saturday and Sunday. Inside the shop will probably be doable to get in contact with the sustainability tasks and initiatives of the model. For this unique opening, a restricted version product will probably be given to all individuals who enter.

To not be missed, the exhibition “The Home of The Farmer” by artist Mike Nelson housed contained in the Palazzo dell’Agricoltore, an exhibition that precedes the renovation of the constructing and its transformation right into a B Corp lodge because of the intervention of the Group Davines and the Chiesi Group.

Within the night beginning at 21.30, the historic heart will come alive because of the live performance of the Symphoniacs, a gaggle of younger skills from completely different elements of the world will entertain these current with a fusion of classical and digital music. In closing, a video artwork efficiency by the Spanish artist Javier Riera will put geometry and nature in dialogue to fascinate these current who will admire the timber of the historic heart with their nostril upturned.

The WWHT OFF occasion will mark the opening evening of crucial worldwide occasion for Davines
devoted to its clients: the “World Extensive Hair Tour 2022” the place greater than three thousand hairstylists will collect on the Gala’s
in Parma – close to Davines Village – for a three-day hair present, from 5 to 7 June.
For extra data on the WWHT OFF occasion: https://it.davines.com/wwhtoff


Borgo Giacomo Tommasini 9C
Hours Saturday 4 June 10:00 – 13:00 and 15:00 – 00:00
Hours Sunday 5 June 10:00 – 13:00 and 15:00 – 19:00
A brief retailer, with extraordinary opening on Saturday 4 and Sunday 5 June, incorporates a full immersion within the Davines model. Its merchandise, its imaginative and prescient of sustainability and sweetness come to life by getting into the area on the full disposal of town.

Farmer’s Palace, Piazzale Barezzi 3
The exhibition of the artist Mike Nelson curated by Didi Bozzini occupies the 5 flooring of the constructing on the daybreak of a restyling course of that can result in the transformation of the construction right into a “Regenerative Lodge”, an actual driving drive for town and the territory. The palace was the seat of the company that constituted the organ of administration of agricultural actions underneath the federal government of the fascist regime, because of the monumental work of the artist, it finds at this time, because of the monumental work of the artist, the dialogue with the pure components: timber, branches, agricultural instruments.

Challenge conceived by the Davines Group with the Chiesi Group for Parma Capital of Tradition, for the rediscovery of
locations that maintain the historical past of the pharmacy and cosmeceuticals of Parma.
• Botanical Backyard of the College of Parma – Artètipi Set up
Through Farini, 90
15:00 – 19:00
• San Filippo Neri Pharmacy
Vicolo S. Tiburzio, 5 – Hours 15:00 – 21:00
A bit-known however fascinating place, the Antica Farmacia San Filippo Neri, is a galenic laboratory which, maybe exactly as a result of it has thus far remained on the sting of the visiting circuits, has been preserved intact within the authentic construction of 1789. An emblem of a historical past as important as it’s nonetheless too little identified to town the place one can hint the event of prescribed drugs from the seventeenth to the 20th century.

• Florilegio – Artwork set up
Oratory of San Tiburzio – Borgo Palmia, 6 A – Hours 15:00 – 21:00
An immersive cascade of flowers by the English artist Rebecca Louise Legislation.

• Oratory Church of Sant’Alessandro – Artètipi Set up
Piazzale Antonio Barezzi, 1 – Hours 15:00 – 20:30.
• Palazzo Ferrari Pelati – Artètipi Set up
Through Conservatorio, 2 – Hours 15:00 – 20:30
• Cloister of Sant’Uldarico
Borgo Felino 6 – Hours 15:00 – 21:00
• Palazzo Boselli – Musical accompaniment
Strada XXII Luglio 31A – Hours 15:00 – 21:00
• Church of San Marcellino – “Shipwreck with spectator” set up
Str. Collegio dei Nobili – Hours 15:00 – 20:00
• Piazzale Francesco Borri – Parma Lindy Hoppers Dance
Hours 18:00 – 19:30
• Quadrilegio areas
Hours 15:00 – 21:00
Modern artwork overview born by: Simona Manfredi, Giulio Belletti, Maura Ferrari and Marina Burani. Exhibitions, occasions, displays, performances with the goal of discovering unknown corners of town in non-public palaces and gardens.
• Giovanna Scapinelli Studio, Borgo Felino 31
• Alphacentauri Gallery in Marina Burani, Borgo Felino, 46
• Spazio Manfredi by Simona Manfredi, Borgo Riccio da Parma, 19
• Maura Ferrari Inside Design, Borgo Giacomo Tommasini, 37
• BLL by Giulio Belletti, Borgo Claudio Merulo, 1

Through Calzolari Don Angelo 55
43126 Parma
T: +39 0521 965611

North America
61 North eleventh Avenue, Fl 2,
Brooklyn, New York 11249
T: +1 212 924 2470 ext. 12
Boreelplein 67/68/69
7411 EH Deventer
T: +31 (0) 570 745170

28 Rue des Petites Ecuries
75010 Paris
T: +33 (0) 1 4633 2213
Edited by Colonia del Valle 420
03100, Mexico Metropolis
T: +52 55 5280 1850

United Kingdom
14 Grey’s Inn Street – Fox Court docket
London WC1X 8HN
T: +44 (0) 203 3015449
Hong Kong
Industrial constructing 2 / F Teng Fuh
333 Queen’s Street Central
Sheung Wan, Hong Kong
T: +852 2267 6673

Within the coronary heart of town – Hours 9.30pm – 10.30pm
The artists:
• Johannes Fleischmann (violin), Vienna
• Konstantin Manaev (cello), Moscow
• Colin Stokes (cello), New York
• Oscar Micaelsson (piano), Copenhagen
• Christian Kim (violin), Seoul
• Tom Suha (violin), Budapest
• Andy Leomar (synth and stay electronics), Berlin
The worldwide electro-classical group SYMPHONIACS refuses to be categorised. With its futuristic combine
brings collectively two genres that may appear to be an unlikely couple at first look, however with the assistance of sound
visionary of the challenge, a centuries-old custom is woke up and harmonized scorching dance melodies.

Within the coronary heart of town – Hours 10.30pm – 11.30pm
Born in Avilés, Spain, he studied Nice Arts in Salamanca. His work has been exhibited in lots of extra
essential modern museums in Spain: the Reina Sofía Nationwide Artwork Middle Museum, the Niemeyer Middle,
the MUAC of León and the Galician Artwork Middle of Santiago de Compostela.
Javier Riera’s work relies on geometric gentle projections which can be projected immediately onto the
vegetation and panorama. The connection between geometry and nature on this work acquires a meditative character,
invoking a coexistence between the general public and the suggestive energy of the modification of the panorama of which it’s
witness. Riera understands geometry as a pure language previous matter, able to establishing
with it a form of delicate and revealing resonance.

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