The 2022 summer time season, which will likely be with out well being restrictions, guarantees to be very profitable … GDP) and about 100,000 jobs smoothed out in a yr (to 134,000 in August).
In response to a examine by ADN Tourisme, the nationwide federation of institutional tourism establishments, 78% of French individuals will choose French locations, 67% will search for much less traveled areas and 56% of locations nearer to their division or area. So even when 68% say their funds will likely be lower on account of inflation, the 2022 summer time season ought to be yr for French vacationer points of interest, and particularly for Occitania, which reminds us with out hesitation that it’s the first French area. the quantity and even the main area of France by way of the variety of in a single day stays in motels outside (notably because of the coast, i.e. 26.3 million nights per yr).
“Holidays stay a precedence”
« 71% of French individuals plan to go to this summer time, which is particular! We really feel the will to interrupt with the 2 troubled years we have now lived, underlines Jean Pinard, director of the Occitania Regional Tourism and Recreation Committee (CRTL) Occitania. We have been significantly involved concerning the enhance in gas costs, however finally it didn’t have a major affect on Easter, which is a sign that holidays stay a precedence. And which will work to the benefit of Occitania with a regional clientele who might choose to remain of their area fairly than go to Spain, for instance. »
Whereas 56% of French responded to ADN Tourisme that they might guide later, this was not what the professionals from Occitania noticed, fairly the other …
“Whereas last-minute bookings are nonetheless legitimate, we additionally discover this yr that a few of the inhabitants, fearing burns and having to accept a second alternative, choose to anticipate and guide way more prematurely.confirms Jean Pinard. As in summer time 2021, and simply as considerably, if no more spectacularly, the massive winners of summer time 2022 in Occitania are prone to be impartial rental and outside lodging. »
The reserving ranges for these two sorts of lodging are due to this fact greater than within the three earlier years on the identical day, together with within the pre-crisis reference summer time season (2019). In July and August 2022, the common occupancy charge of varied lodging amenities in Occitania was already 37.8% in comparison with 31.5% final yr. The hosts count on a rise of + 6% y the common degree of their exercise within the 2022 season in comparison with the 2021 season.
Gîtes de France: 90 to 100% occupancy
Philippe Robert, shareholder and operator of the Méditerranée-Plage campsite in Vias-Plages (Hérault) and president of the Regional Federation of Open Air Inns (FRHPA) in Occitania, rubs his fingers: ” Season 2022 goes fairly effectively! We ought to be over 2021 and for positive 2019 which is the final greatest yr. The reserving charge is spectacular, with robust will increase from +10 to + 15% within the durations the place we have been totally booked final yr. It seems like vacationers are reserving prematurely, however that does not imply we will find yourself with an exercise of +10 or +15% … Bookings are often targeted on the coast. “
Stéphanie Nedelec is the director of the lodging reserving heart on the Languedoc coast for the Gîtes de France community, a cooperative that sells 2,100 lodging within the departments of Hérault, Aude, Pyrénées-Orientales and Tarn.
“Gîtes de France stay a sought-after product, recollects. The outlook for 2022 is just like our document yr 2018, with 90% to 100% occupancy in the course of the busiest weeks of summer time, the final of July and the primary two of August, due to bookings made very early, from late 2021, even whether it is nonetheless there. accessible. Particularly in 2020, the hinterland space attracted extra, however now we’re seeing prime sellers stay on the coast, as evidenced by the tropism of the ocean. house owners are inspired to make use of solely restricted will increase. »
What the Gîtes de France community has additionally seen within the south of the nation is a rise within the variety of new gîtes: in 2021 alone, Stéphanie Nedelec proclaims 110 in Aude or 103 in Hérault.
A increase for second houses and vacation villages
Different Success story summer time introduced: second houses (40% focused on the coast of Hérault and Pyrénées-Orientales) and vacation villages, « acknowledged because the Covid disaster for its well being safety ensures », Reminds CRTL Occitanie.
« Second houses proved handiest in the course of the well being disaster and will proceed to take action. says Jean Pinard. As for the vacation villages, they’re those which have suffered probably the most, so catching up will likely be apparent. »
Occitania is the main area in France for the variety of second houses (500,000). In response to the listing of 5 areas the place the French need to begin their second residence, based by Pretto, an internet mortgage specialist, on Could 31 Occitanie ranks second (13% of searches) after PACA, Hérault, Gard and Pyrénées-Orientales are the three most needed departments within the area.
On the household journey operator VVF (whose vacation residences are publicly owned by native authorities or works councils), Occitania’s lodging capability is 63,000 vacation makers at 15 areas. On June 7, the group introduced a reserving charge of over 80% in a number of weeks in 4 of them, a few of which have been even full at sure occasions: Sigean (Aude), Brusque (Aveyron), Le Barcarès Les Portes Roussillon (Pyrenees). -Orientale) and Martel-Gluges (Lot).
The ocean stays the popular vacation spot for VVF clients, however the surroundings and mountains affirm their progress in so-called “native” stays. This yr, the group notes ” very robust attractiveness of offshore territories “And summons holidaymakers” you might be on the lookout for a vacation within the solar within the south of France, however a vacation removed from the crowds ».
« However, we be aware a shortening of the size of holidays and a lower within the common basket “Factors out Stéphane Le Bihan, CEO of VVF.
“Big” rental effectivity on platforms
« We had a terrific summer time season in 2021 and we have been seeing nice momentum because the starting of 2022.says Xavier Lormand, CEO of the RoussillHotel in Saint-Cyprien (Pyrenees-Orientales). The months of June, July and August are beginning to take form, with passable reserving commitments which can be greater than in 2019. For motels, there are nonetheless final minute reservations, so we nonetheless have vacancies. However we’re forward of us! »
The group, which owns ten motels (3 to five *, primarily in Occitanie), a golf course and two thalassotherapy motels (L’Ile de la Lagune and Les Flamands roses), has a turnover of EUR 25 million. 400 individuals in excessive season.). It has launched a big monetary plan (EUR 4 million) to renovate its motels in Montpellier, Argelès and Saint-Cyprien and transfer to a dearer market.
Lastly, in accordance with knowledge and evaluation offered by CRTL Occitanie, bookings recorded on the platform rental phase itself (all personal lodging rented by means of platforms resembling AirBnB, which is over 100,000 addresses in Occitanie) are the numbers ” very encouraging on Could 4, a rise of 65% in bookings (in turnover) for the next July and August, in comparison with the identical day final yr. The present is described as large »By way of CRTL Occitanie …