TOURISM: “Burgundy, a world model that modifications”, boasts Jean-Baptiste Lemoyne

Tourism ministers and representatives of the 27 international locations of the European Union meet in Dijon on March 17 and 18 to work on the 2030 Agenda for the sector. The agenda is the tourism of Europeans in Europe and the discount of greenhouse gasoline emissions.

The streets of Dijon are adorned, gendarmerie motorcyclists cross the town’s thoroughfares, parking across the prefecture is forbidden, and main inns – together with La Cloche – are on the brink of welcome the delegation.

This coming Thursday, March 17 and Friday, March 18, 2022, the regional capital of Bourgogne-Franche-Comté will turn out to be the European capital of tourism. As a part of the French Presidency of the Council of the European Union, Dijon was elected to arrange an off-the-cuff convention of ministers liable for tourism from 27 international locations.

The French Presidency of the European Union needs to be “rooted within the territories” with “a need to decentralize occasions as a lot as doable and return Europe to our territories”.

“Dijon, within the coronary heart of Burgundy”

“It is a good time to have the ability to work collectively to relaunch European tourism,” explains Jean-Baptiste Lemoyne, Minister’s delegate to the Minister for Europe and International Affairs liable for tourism, French from overseas, Francophone and Small and Medium Enterprises this Thursday.

“We’re united in Dijon. I selected Dijon as a result of it’s within the coronary heart of Burgundy, a area that’s a world model that can be altering, there’s an increasing number of provide there. The Worldwide Metropolis of Gastronomy will open in Dijon in early Might. There are a variety of monuments inscribed on the UNESCO record within the area, I take into consideration the local weather of Burgundy, particularly from the standpoint of wine tourism, ”explains the minister. Furthermore, Jean-Baptiste Lemoyne is the Senator of the LREM of Yonne.

A member of the federal government is not going to fail to throw in a brief notice to the mayor of the town: “Along with François Rebsamen we’ve got labored hand in hand for the worldwide anchoring of Dijon.” This work made Dijon the longer term headquarters of the Worldwide Group of Vine and Wine (learn our article).

In direction of the 2030 Agenda for tourism within the European Union

Sixteen of the twenty-seven tourism ministers will truly be current at this convention. The opposite international locations will likely be represented particularly by ambassadors.

Thierry Breton, European Commissioner for the Inside Market, Zurab Pololikashvili, Secretary Common of the World Tourism Group (UNWTO) and Julia Simpson, Director Common of the World Journey and Tourism Council (WTTC) can even take part within the debates.

This system covers two principal subjects: tourism by Europeans in Europe and modifications on this sector in view of creating the 2030 Agenda for tourism within the European Union.

Home tourism, the “damper” of the well being disaster

Earlier than the well being disaster, Europe was probably the most visited area on this planet with 51% of worldwide arrivals. 5 European international locations have been among the many most visited locations: France, Spain, Italy, Germany and the UK.

In line with the minister, Europe has weathered the well being disaster higher than different geographic areas, particularly due to the nationwide, nationwide and European base. In 2020, the European Union misplaced 67% of its worldwide clientele, whereas the Asia-Pacific area misplaced 84% of that clientele. Earlier than the Covid-19 epidemic, European tourism in Europe accounted for 77% of worldwide arrivals. On the finish of the well being disaster, this share rises to 85%.

This home tourism has been a ‘shock absorber’, analyzes Jean-Baptiste Lemoyne, ‘slightly, we’ve got elevated our market share’. “On a European scale, we hope to stay the primary world journey vacation spot and the primary vacation spot for sustainable tourism.”

“Earlier than, we have been in a logic the place everybody performed their half in very robust competitors between locations,” recollects the minister. “We’re used to speaking to one another, Europe is honored to have launched a lot of instruments for restoration, instruments that haven’t been present in different areas of the world,” explains Covid’s European digital certificates, which goals to revive secure journey flows by interoperable well being playing cards.

Good stage of reserving for summer time in France

Concerning the summer time season in France, whereas the invasion of Ukraine by Russian Federation troops slowed the tempo of bookings in February, some gamers, reminiscent of outside hoteliers, point out that bookings are leaving.

The Minister of Tourism depends on good knowledge from the winter season, which ends with contemplating “section advance” in comparison with earlier years. As for this summer time, “the extent of reservations earlier than the battle was excellent in comparison with 2019”.

Lowering greenhouse gasoline emissions within the sector by 2030

The second matter for debates would be the digital transformation of the sector and the transition to “sustainable tourism”, which has already began with some funding for the Nationwide Restoration Plans.

The principle aspect of this sustainable tourism is the discount of greenhouse gasoline (GHG) emissions from the sector, which is in step with the goal set in 2021 to cut back greenhouse gasoline emissions by 55% within the European Union by 2030.

Airbnb in a sizzling spot

There can even be different subjects: the revision of the Bundle Journey Directive – the traditional “flight + resort” – to strengthen the rights of holidaymakers and supervision of short-term leases.

On the latter difficulty, the European Fee has launched a session course of with stakeholders – primarily Airbnb. The Minister recollects that “France has been placing laws on-line for a number of years with a purpose to formulate and regulate”. [les locations saisonnières]».

In follow, Jean-Baptiste Lemoyne will meet the heads of delegations for dinner this Thursday night within the Côte-d’Or Prefecture, and the debates will happen this Friday on the palace of the Dukes of Burgundy.

Jean-Christophe Tardivon

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