Dijon is the European capital of Tourism this Friday. Twenty-seven European tourism ministers meet within the princely capital to maneuver ahead within the revival of tourism after two years of well being disaster and Covid-19.
As a result of despite the fact that well being measures have been relaxed since Monday, restoration just isn’t straightforward, and particularly the absence of international vacationers has performed a whole lot of injury. The Minister Delegate for Tourism, Jean-Baptiste Lemoyne, was a visitor of France Bleu Bourgogne on Friday morning, answering our questions.
France Bleu Bourgogne. – You chaired the convention of European tourism ministers since Thursday, why is that this assembly happening in Dijon?
Jean-Baptiste Lemoyne- The President of the Republic of Poland wished the French Presidency of the European Union to permit this type of decentralized occasion. I used to be in Pau on Tuesday for one more ministerial convention. So we’re in Dijon, Burgundy, the area of my coronary heart, as a result of I’m the minister of the Burgundy authorities (he’s the mayor of the Vallery, Yonne commune, editor’s word). Furthermore, we labored exhausting with François Rebsamen to anchor the worldwide DNA of Dijon, particularly by establishing the headquarters of the Worldwide Group of Vine and Wine (OIV), so Dijon was the apparent selection. Dijon, a spot to be rediscovered, particularly due to the Metropolis of Gastronomy. That’s the reason I used to be occupied with exhibiting this metropolis to European ministers.
We are able to throw off the masks, we not want a vaccine move to go to lodges, eating places, festivals. Will we all of the sudden have a “regular” summer season season, like earlier than the cow?
Hear, knock on wooden, as a result of you realize this virus is all the time a bit of “persistent, sudden.” Due to this fact, I consider that we’ve the instruments to restrict it, to manage it. And all of the indicators I get from actors within the tourism world are inexperienced. We’re forward by way of reserving. For instance, within the outside lodge trade we’re 20% costlier in comparison with the identical interval earlier than the disaster. The identical applies to the hospitality trade, the place we’re roughly 32% forward of the part in comparison with the identical interval in 2019. So these are attention-grabbing indicators, and I additionally consider there’s a want to get some air for oxygenation. True, these two years have been sophisticated. So I am an optimist.
The principle theme of this assembly in Dijon is to strengthen European tourism in Europe with the purpose of making extra sustainable tourism. What in the end must be modified?
Throughout the disaster, we realized that tourism is essential in our lives, and we additionally realized its significance in our economies. It is a saving that weighs between 8 and 9 factors in our Gross Home Product. That’s the reason we’ve performed our greatest to revive the sector. Sector backed by EUR 38 billion in support on the French degree. Right this moment it’s a query of going again, however going could also be a bit of totally different because the expectations of French and European vacationers have modified a bit in the course of the disaster. We traveled much less far, traveled extra in a brief flip and, if I could say so, we’ve rediscovered France. I additionally promoted “blue-white-red summer season” as a result of we’re so fortunate to have a loopy heritage with very totally different landscapes in all places, we will go all over the world doing the Tour de France.
The massive downside within the worldwide area is the dearth of Individuals and Asians. We do not see them anymore. Ought to we be taught to reside with out them?
An Asian clientele that we most likely will not see till subsequent yr. And the Individuals have come again since final summer season. We now have succeeded in changing their vaccination certificates into well being passes and so forth. However what is for certain is that we’ve realized the significance of the French and European buyer base. Similar to between Europeans, we could be stronger collectively. Earlier than the disaster, European tourism in France accounted for 77% of our worldwide tourism. After the disaster, it’s now 85%. Due to this, we have been ready to withstand, and Europe resisted higher than every other place on this planet due to the power of this tourism between Europeans. We welcome many Germans, Belgians right here in Burgundy. We’re completely happy to see them in our vineyards, in our castles, in our museums. Along with European Tourism Ministers, we are going to proceed to strengthen this dimension of “cooperation”. Earlier than we have been rivals, we should stick collectively at this time.
Dijon will open its Metropolis of Gastronomy on Could 6. That is our message right here. Is that this the precise strategy to do it? Must you wager all the pieces on gastronomy, the world of wine? We all know that together with Lyon, Marseille and Dijon, a particular gastronomic valley is being created. Is not that too synthetic?
When you have got trump playing cards like gastronomy like tourism you must present them off. You all the time should play to your strengths and I can say that I’ve thermometer and barometer: these are his 27 European colleagues who’ve been there since yesterday. They’re charmed by heritage, they’ve stars of their eyes! And due to what we placed on the plate and within the glasses, I can say that we make them ambassadors of this good Burgundian life-style!