Villefranche-de-Rouergue in 10 years: in the direction of pure and greener tourism?

What can Villefranche appear to be in 10 years? La Dépêche du Midi has checked out this topic and can let you know every thing.

In Villefranchois, tourism is organized round three major locations: Najac, Villeneuve and Villefranche-de-Rouergue. This native public firm (SPL) promotes the vacation spot “Bastide and Gorges de l’Aveyron” and needs this area to develop into a land of pure tourism.

“We’re bombarding with non-summer tourism,” pronounces Quentin Bourdy, president of West Aveyron Tourism. Certainly, within the eyes of a restaurateur, there isn’t any longer any query of counting on the 2 summer time months to develop the aura of Villefranche. “We talk rather a lot, particularly because of the autumn decor. Attractiveness ought to be developed on seasonal wings. We wish greener tourism primarily based on climbing, swimming and biking. “

Lazing round in Aveyron

How may tourism appear to be in 10 years? “I like Figeac’s instance. We’d love lazing round in Aveyron. A bit of gem of Rouergue the place you would stroll, not only a day or two. ” This fashion, in a number of years’ time, households, associates and foreigners will be capable to discover themselves on the shores of the Aveyron or within the coronary heart of a bastide after a motorcycle journey or hike, able to benefit from what Villefranche has to supply.

The problem right this moment is twofold: appeal to vacationers first. Subsequently, Ouest Aveyron Tourisme positioned “a bundle on the digital, visible identification and branding. Villefranche, Najac, and even Villeneuve, don’t essentially attraction to a Parisian or Bordelais. Bastide and Gorges de l’Aveyron, that claims extra, makes you dream extra and journey extra. And right this moment we see it, one thing is occurring, there’s an emulsion ”.

If vacationers come, they should be stopped. However the place ? The issue of lodging is especially acute as Villefranche is emptying its resorts. “There are initiatives. The dynamics is about discovering a vacationer city, ”explains Quentin Bourdy.

The grandson of the Villefranche restaurateurs is aware of it properly. If round fifteen individuals work tirelessly to make Villefranche enticing to campers, the primary gamers in tourism are the locals: “Each resident must know methods to appeal to and welcome vacationers.”

“For a household campsite, greener, nature-focused and Aveyron”

This summer time, the municipality of Villefranche-de-Rouergue determined to signal a contract with Solely Camp. A short lived contract that can enhance the lodging choices within the metropolis. Certainly, the Metropolis needs to create a second Huttopia camp through Solely Camp. “This summer time they are going to be capable to see all of it work and dynamically,” explains Carine Parra, tourism assistant. The second campsite ought to then see the sunshine of day with cottages, nice consolation, “extra family-friendly, greener, in the direction of nature and the Aveyron”. The objective is to have the ability to accommodate extra, each by way of vacationers and repair suppliers. “Individuals have a distinct means of touring. Tourism is steadily growing right here and we wish to emphasize our benefits by greenery in an effort to appeal to households, associates, foreigners who wish to spend their holidays between heritage and nature ”. The contract with Solely Camp additionally tends to have higher visibility in France, specifically by the web site recognized to holidaymakers and the curious.

“We’ve many strengths”

Romain Boulliard has been the supervisor of Resort Les Fleurines for 12 years. Villefranchois is filled with hope for the way forward for native tourism.

What adjustments have you ever seen in native tourism?

From Covid, to the struggle in Ukraine … it has a direct influence on tourism. All these components should be taken into consideration and should query every thing in a single day on account of the coverage pursued …

How do you see tourism in ten years?

I’ve nice hopes for the event of tourism. As a result of we’ve quite a lot of strengths, on the heritage stage, on the pure stage, with every thing there’s to do by way of climbing, exploring fauna and flora … I believe the Covid phenomenon has modified the way in which we journey a bit. We’re extra about mass tourism, the place individuals go to the seaside each summer time… We noticed individuals who actually recovered French territory to find it. We thought it could be a one-off incidence due to Covid, however two years later, even when issues loosened up, we nonetheless have quite a lot of reservations from the French. We’ve tourism that develops tremendously on the idea of native tourism. This was already a pre-Covid development, however it’s rising. Many individuals come from close by metropolises corresponding to Bordeaux, Toulouse, Montpellier to spend micro-stays and take a break at any time of the yr. The truth that Villefranche is shut to those main city factors makes it attainable to seize these giant inhabitants swimming pools.

Are you calm sufficient?

I’m satisfied that there’s and can be many mutations. I’m pretty calm because the territory has quite a lot of assets and I can see it adapting and evolving.

They are saying that in Villefranche you go there, however it does not cease there … Do you could have that impression?

In truth, this phenomenon exists on a bigger quantity. Certainly, in an enormous inhabitants, we notice that individuals come all day from neighboring departments. We, the shoppers we kidnap, handle to maintain them for greater than a day, however we’ve a median keep of two days. We nonetheless handle to carry it for a number of days. We attempt to do every thing by the web site, social networks to point out them what to do. This Villefranche is central sufficient to go to a number of websites. West Aveyron’s new tourism construction, with all its insurance policies, encourages tourism improvement by elevated high quality, provide and reception. That is the beginning of this coverage and, along with the rise in funding voted by the West Aveyron neighborhood, demonstrates the need to broaden tourism actions. I actually hope in that. All this promotion of the territory may have repercussions and can outcome from the event of tourism merchandise. In Occitania, tourism is likely one of the major financial levers, and territory can also be on this line.

As a hotelier you do not have a lot competitors, what do you concentrate on the shortage of resorts and lodging?

There have been many growing old vegetation that haven’t been renovated and which have been deserted. After I opened twelve years in the past, there have been extra resort services. There have been transfers. Motels have closed, however guesthouses have opened. There may be additionally the AirBnB phenomenon that has developed in Villefranche with a number of beds and is increasing yearly. The request for a higher-end relocation was not essentially answered, which is a pity. The customer’s imaginative and prescient of the dimensions of the plant displays tourism dynamism. It is a pity there have been so many closings.

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